PRNewswire

Mumbai (Maharashtra), [India], March 28: Weddings in India have always been an important cultural practice, known for their opulence and the extensive rituals spread over multiple days. These events were once considered lavish displays of prosperity. However, in 2024, Prime Minister Narendra Modi shifted focus towards them.
destination weddings
and also attracted Non-Resident Indians (NRIs) along with wealthy locals who often take their wedding processions overseas, encouraging them to consider discovering new destinations within India instead
destination weddings
.

Parthip Thyagarajan, CEO of, points out that these statements have drawn increased focus to the multi-crore wedding industry. Many are now closely examining its significant economic implications, something that previously might have been dismissed as mere fluff.
WeddingSutra.com
. “The
‘Wed in India’ movement
It goes beyond mere logistics. This trend reflects a larger movement driven by governmental programs aimed at boosting local travel, along with a stronger inclination for partners to embrace traditions and strengthen their familial connections,” he explains.

While weddings can occur throughout the year, the height of the wedding season typically concludes by late February or early March annually. Following this peak period, high-end wedding planners and influencers often see a lull until the next busy season begins.
WeddingSutra
The network discusses the evolution of the market and the emerging opportunities on the horizon.

Rajasthan, Goa, and Kerala have consistently topped the list, but certain Indian destinations that were not previously considered—such as Mahabalipuram and Pondicherry in Tamil Nadu and Dehradun in Uttarakhand—are now notable examples. ‘These places have capitalized on this trend,’
destination weddings
“To draw couples from various states and different cultural backgrounds,” says Neha Seth Arora, co-founder of Saffron String. “Places such as Kashmir, Hampi, and the Rann of Kutch provide not just aesthetic appeal but also immersive experiences. It’s essential for hotel groups and tourism authorities to collaborate with wedding organizers and event designers to showcase these locations to an international audience,” she emphasizes.

Design Professionals Join the Trend

Previously, much of our work entailed mimicking international trends, usually using imported materials. Nowadays, we source everything locally,” explains Chetan Chouhan from Mokshiva Wedding & Events.

“Aakash Doshi, founder of Zesst Events & Weddings, explains how their collaboration with traditional artisans has enhanced both their designs and community prospects. He notes that when guests appreciate a locally crafted hand-painted mural, it deepens the overall experience,” he says.

Exploring Photography from a Fresh Perspective

Photographers are also discovering new sources of creativity. According to Rajesh Satankar, co-founder of Knotting Bells, “While Indian weddings have traditionally been colorful, they are increasingly becoming more personalized.” He shares, “My favorite project was a wedding held in Rajasthan where the couple wished to showcase their passion for nature through their photographs. We captured some portraits in a golden mustard field during dawn, resulting in images that seemed almost eternal.”

“Today, we go beyond merely recording events; instead, we create visual narratives that emphasize the splendor of Indian traditions and scenery. Each shot presents a chance to display both the couple and the location where they decided to commemorate their marriage,” explains Megha Israni from Israni Photography.

Job Openings and Female Entrepreneurs in Wedding Services

Honoring customs and exploring fresh, dynamic destinations ultimately leads to funds flowing into popular spots for weddings. As Chetan Chouhan points out, “Each wedding creates jobs for numerous individuals, including caterers, florists, local performers, and transport service providers.”

In Weddings by Ekta Saigal Lulla, she emphasizes the substantial role played by female entrepreneurs in the wedding sector. She states, “Whether they are local craftspeople or henna specialists, makeup experts, clothing and decoration designers, women constitute the core of this business.”

The India Story

Anvi Thaker from The Creative Company notes, “There is an inclination to incorporate ‘The India Story’ across all aspects—live experiences such as ittar counter demonstrations, block printing, and bangle-making sessions during mehndi ceremonies, along with regional Indian cuisine served at various functions and traditional mandap decorations.”

Abhirath Shah of ANS Weddings who recently organised a magnificent wedding in Vrindavan, states, “When you get married in India, your wedding isn’t just another event. It becomes a living tapestry of tradition, love, and culture. Guests leave not just with memories but with a piece of India woven into their experience.”

Vithika Agarwal from Bengaluru-based Divya Vithika Wedding Planners shares her insights on how
destination weddings
The events she arranges throughout South India often collaborate with nearby enterprises to provide visitors with exclusive experiences. For a recent event in Coorg, they hosted a coffee-tasting workshop at a local farm. As wedding favors, attendees received personalized coffee mixes.

Concludes Abhirath Shah: “The
‘Wed in India’ movement
Not only has it highlighted the splendor of Indian locales, but it has also reinforced India’s position as a worldwide epicenter for opulence and festivity. This demonstrates that when it pertains to weddings, India provides more than mere locations; rather, it offers immersive experiences steeped in tradition while exuding contemporary allure.

About WeddingSutra

Founded in 2000,
WeddingSutra.com
acts as the definitive resource for couples and their families, linking them with premier wedding planners, caterers, entertainment providers, photographers, makeup artists, decor designers, and others, ensuring they craft extraordinarily memorable weddings.

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