Siam Premium Outlets in Bangkok, Thailand’s initial and sole high-end retail complex, celebrates its 5th anniversary. This achievement underscores the effectiveness of its broad-based business approach covering promotions, interaction with both local and global customers, and enhancing worldwide brand awareness via an exclusive and remarkable shopping environment.

The Siam Premium Outlets Bangkok is operated by Siam Piwat Simon Co., Ltd., which is formed through a collaboration between Siam Piwat Group—Thailand’s top real estate and retail development company—and Simon Property Group from the U.S., an established real estate investment trust focused on owning high-end shopping, eating, leisure, and multi-purpose locations. This strong alliance has allowed Siam Premium Outlets Bangkok to stand out and attain remarkable achievements in merely five years, establishing itself as Thailand’s sole first-rate luxury outlet location.

Michael Tang, the Managing Director of Siam Piwat Simon Co., Ltd., mentioned that during the last five years, the company has focused on transforming Siam Premium Outlets Bangkok into an outstanding global shopping hub, emphasizing deep insights into consumer behavior and requirements. He highlighted that providing remarkable experiences alongside quality and cost-effectiveness remains central to retail operations. Looking ahead, the firm plans to refine its approaches to adapt to ongoing changes. A significant approach involves consistently expanding its range of brands. In the previous year, the outlet introduced well-known labels like Emilio Pucci, Diane von Furstenberg, Hoka, Carnival, Element 72, and Smiley—enhancing its selection of high-end, international fashion, and sportswear brands to meet varied tastes among modern shoppers.

This ongoing success has led to the inclusion of multiple prestigious brands this year, resulting in Siam Premium Outlets Bangkok reaching an impressive 99% occupancy level—essentially operating at maximum capacity. Several of these newcomers are internationally recognized symbols, enriching the center’s range of lifestyle products. Among the recent additions are well-known international names like Givenchy, the esteemed French fashion label famed for its refined Parisian sophistication, which has opened its sole outlet shop in Thailand. Polo Ralph Lauren, the acclaimed American brand famous for its enduring traditional aesthetics, along with TAG Heuer, the Swiss high-end watch manufacturer renowned for its precision in chronographs and dynamic sports-inspired styles, have also made their entrance through the launch of Thailand’s inaugural temporary flagship store.

Additional thrilling brand launches are planned for September and October. Among these is Tory Burch, an American brand recognized for its premium, elegant, and enduring classic styles that empower women across the globe. In October, PP Space will also open, offering a carefully chosen collection of top-tier luxury labels to enhance the retail journey. One notable feature is Palm Angels, a famous Italian fashion company cherished by style enthusiasts around the world for its striking visual elements—like the well-known teddy bear emblem—combined with its signature gothic logo and patterned design. This brand introduces a distinct urban wear look that merges minimalism with elaborate details, produced using superior fabrics and exacting Italian craftsmanship. An impressive new arrival is Crocs, a shoe manufacturer catering to people who prioritize their wellbeing, featuring innovative materials that minimize shock absorption and ensure lightness, making them ideal for anyone looking for cozy and supportive shoes.

Renowned high-end designers like Balenciaga, Burberry, Ferragamo, Givenchy, Montblanc, and Versace remain highly favored by sophisticated customers, regularly presenting their most popular lines. Global fashion brands such as Polo Ralph Lauren, Longchamp, Coach, Kate Spade, Michael Kors, Karl Lagerfeld, and Lacoste also attract considerable interest. Within the athletic wear segment, Siam Premium Outlets Bangkok offers Thailand’s biggest single-brand stores, featuring leading brands including Nike, Adidas, Asics, New Balance, Hoka, Puma, Skechers, Under Armour, Anta, and Warrix.

The notable participation of top-tier brands at Siam Premium Outlets Bangkok resulted in a 15% rise in consumer expenditure and service utilization over the initial seven months of 2025 (from January to July) when contrasted with the corresponding timeframe in the previous year. According to Michael Tang, even though global and local economic difficulties have caused a reduction in some tourism groups, the firm has maintained steady expansion via an extensive promotional approach. Through providing well-known labels that align with what their primary consumers expect, Siam Premium Outlets Bangkok keeps concentrating on high-quality market sectors. Local Thai buyers, making up 80% of its main clientele, continue to show robust buying behavior, especially around festive seasons and extended vacations, whereas foreign tourists—mainly coming from India, ASEAN nations, and the Middle East—constitute 20% of patrons and exhibit substantial shopping capacity along with a clear preference for premium brand names.

In recognition of its loyal customers, Siam Premium Outlets Bangkok has introduced a special initiative to mark its fifth year in operation. The “Always Worth the Trip” campaign provides visitors with an outstanding shopping journey through discounts as high as 80%, alongside various premium benefits running from 1 September to 31 October 2025. Notable features consist of a free Siam Premium Outlets Bangkok umbrella worth 790 baht for those spending 20,000 baht or above during weekends, plus additional deals offered each weekend across September and October.

Special benefits for ONESIAM members consist of an e-voucher for Starbucks worth 100 THB when purchasing goods totaling 3,000 THB, 100 ONESIAM Coins upon buying items amounting to 5,000 THB per transaction (available only to members without prior point accumulation at Siam Premium Outlets Bangkok), and a SENKA Perfect Whip Amino Charge face wash priced at 369 THB with purchases over 1,500 THB. Supplies are limited. Moreover, exclusive offers for credit cardholders feature up to 30% cashback through partner banks such as OneSiam KBank, KBank Visa, American Express (Amex), Bangkok Bank, CardX, SCB, GSB, Krungsri, KTC, TTB, and UOB. Conditions may vary based on each bank’s policies and those set by Siam Premium Outlets Bangkok. Shoppers are encouraged to manage their usage wisely and pay off entire balances before deadlines to prevent accruing 16% interest charges.

Travelers who sign up for the ONESIAM Global Visitor Card will have access to a free shuttle bus ride from Siam Paragon to Siam Premium Outlets Bangkok, making their visit more convenient. Tourists holding Visa credit cards can benefit from additional offers: a 200-baht Siam Gift Card when they spend 4,000 baht (valid between 1 January and 31 December 2025); a 500-baht Siam Gift Card or dining voucher after spending 7,000 baht (from 15 June to 31 August 2025); and daily entry to the VIP Lounge upon purchasing items worth 20,000 baht (also valid until 31 December 2025). Meanwhile, Mastercard cardholders receive special benefits such as a free passport cover worth 590 baht with a minimum purchase of 10,000 baht, along with unrestricted access to the VIP Lounge for transactions exceeding 20,000 baht (applicable from 1 January to 31 December 2025).

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