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LFHCK a.k.a LiFeHaCK

Shopee Launches ‘Majulah Club’ to Empower Seniors in Singapore

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Launched as part of the SG60 festivities.

Shopee Singapore
has introduced the Shopee Majulah Club to assist seniors in saving money and shopping online.

Launched during the SG60 festivities, this program offers individuals in Singapore who are 50 years old and older special benefits, discounted products from well-known brands, and assistance with digital skills to simplify and reduce the cost of online purchasing for them.

Seniors who qualify can enroll simply by updating their date of birth within the Shopee application. After verification, they’ll enjoy a 20% cashback offer without needing to meet any spending threshold. They’ll also benefit from special reductions provided by retailers such as Shopee Supermarket, Guardian, and New Moon, along with exclusive offers on items priced at $6 or less and those costing up to $60. Additionally, members will automatically advance to Gold Tier status in the Shopee Loyalty Program, which includes benefits like free next-day delivery vouchers.

Shopee experienced a 10% growth in users who are 50 years old and older between 2023 and 2024.

By launching this program, our objective is to enhance online shopping experiences for older adults, making them more user-friendly and advantageous,” stated Chua Kel Jin, director of Shopee Singapore. “We strive to equip them with the necessary skills, resources, and assistance so they can actively engage in the digital marketplace and reap the benefits of technological conveniences in their everyday routines.

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