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This initiative is part of SHEIN’s evoluSHEIN roadmap.

Shein
Has increased its utilization of deadstock materials, integrating more than 28,000 meters of leftover fabric into its lines during 2024, marking a 40% rise from the 19,000 meters employed in 2023.

According to data provided by Aloqia (previously known as Queen of Raw), a circular economy platform backed by MIT Solve, this initiative has conserved approximately 200,000 cubic meters of water, more than 4,000 kilograms of chemicals, and reduced CO2e emissions by 42 metric tons.

Through the incorporation of additional pre-existing materials into our supply chain, we are embracing pragmatic and expandable strategies designed to reduce wastage,” stated Mustan Lalani, who serves as SHEINโ€™s Global Head of Sustainability. “This method allows us to provide high-quality innovations to our customers while also fostering a more cyclical and efficient fashion industry.

In 2022, Shein began sourcing more than 47,900 meters of unused fabrics via Aloqia, which resulted in approximately saving 357,600 cubic meters of water, 7,400 kilograms of chemicals, and 70 metric tons of CO2e emissions.

Shein also launched the evoluSHEIN x Anitta collection in 2024, featuring designs from eight independent designers using deadstock and Regracellยฎ, a fiber made from recycled textile waste.

In 2023, the Shein X Rescued line featured creations crafted exclusively from leftover fabrics.

This initiative is a component of Shein’s evoluSHEIN plan, which emphasizes the use of sustainable materials and aims to decrease its environmental footprint.


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