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Retailers See 52% Drop in Essential Goods Sales as Quick Commerce Takes Hold

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New Delhi [India], March 16 (ANI): Quick commerce has led to a notable decrease in the sales of food, beverages, and sweets in urban areas, with 52 percent of brick-and-mortar shop owners reporting this downturn, as stated in a report from an international consultancy firm.
PwC
.

According to the report, besides food, personal care items (which account for 47 percent of sales) and household cleaning products (comprising 33 percent) have also seen substantial decreases in their sales figures.

This implies that rapid-delivery systems cause greater disruption for items that customers often buy in physical stores.

Fast commerce, often referred to as q-commerce or instant delivery, is an e-commerce model capable of delivering purchases within just 10 to 30 minutes or even sooner.

The report also noted that although essential categories experienced a decline, specialized sectors like childcare, beauty, and wellness seem to have been more resilient.

This might suggest that such categories typically entail more deliberate buying choices, leading customers to favor in-person shopping or possibly having a reduced urgency for rapid delivery options.

Conversely, according to our research, the growth of q-commerce into second- and third-tier regions tells a different story, with retailers in non-metropolitan areas experiencing minimal pressure from the advent of Q-commerce.

Conversely, the expansion of q-commerce in second and third-tier cities presents a distinct narrative.
Retailers
In non-urban regions, people remain mostly untouched by q-commerce.

The report also noted that the primary difficulties in these areas involve elevated delivery expenses because of extended distances and inadequate inventory management resulting from dispersed demand.

The document further states that even with the rapid growth of quick commerce companies in India, traditional offline stores continue to be a strong presence in the tier 2 and tier 3 cities.

Although numerous remarkable outcomes surfaced from the survey, one particularly stood out.
PwC
The focus of many observers remained on the persistent growth experienced by traditional retail stores in second- and third-tier cities.

According to the report, the Indian retail market is projected to reach $1,892 billion by fiscal year 2029-30, expanding at an annual compounded rate of 10.3%. E-commerce, which is witnessing the most rapid expansion within this sector, is anticipated to achieve a yearly growth rate of 22.5% and attain a value of $220 billion by the same period.

The
PwC
The report indicates that approximately half of Indian consumers opt for a hybrid approach, combining both online and offline methods, when they make purchases. (ANI)

Provided by Syndigate Media Inc. (
Syndigate.info
).

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