Miami Inter FC soccer player wears a Patek Philippe Cubitus, Rolex Daytona models, and distinctive Audemars Piguet Royal Oak watches.

People worldwide recognize Lionel Messi for his scoring ability, incredible skill set, extensive collection of awards and accomplishments, as well as his immense fortune — earning $20 million annually from playing with Inter Miami, as reported by The Guardian. At one point, he made as much as $165 million during his time at Barcelona, and his current estimated net worth of about $850 million puts him increasingly close to becoming a billionaire, according to Celebrity Net Worth.

However, away from the field—undoubtedly helped by all those millions in his bank account—the 38-year-old is also a dedicated enthusiast of
ultra-lavish timepieces.
Regarded as the epitome of greatness, he attracts the attention of the world’s top watch manufacturers eager to have him wear their timepieces — he has served as an ambassador for brands such as Audemars Piguet and, from 2019 onwards, Jacob & Co.

In short, Messi has been an influential figure in the high-end watch industry for many years, and with 2025 as a signpost, his assortment continues to grow even larger. Below are seven premium timepieces that the soccer legend has showcased this year.

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Patek Philippe Cubitus

As
fellow watch bro Jay-Z
could mention – new timepiece notice! A Patek Philippe Cubitus watch was spotted on the wrist of the Argentinian soccer player during an Inter Miami game in August. He worn the rose gold Cubitus featuring a brown face (model number 7128/1R-001), indicating that even though this watch has received varied reactions, it has at least one well-known admirer. He also owns another version, model number 5821/1A, which is made from stainless steel with a green dial, as shown on Instagram.

Audemars Piguet Royal Oak Offshore Automatic Tourbillon Stopwatch

The former AP envoy Messi continues to maintain his connection with the brand. In March, he wore a 43mm black ceramic Royal Oak Offshore Selfwinding Tourbillon Chronograph — one of just 50 available — featuring a transparent dial, two chronograph subdials, and a tourbillon positioned at the six o’clock mark. This model has also been seen on celebrities such as Sylvester Stallone, Arnold
Schwarzenegger
, Jay-Z and Novak Djokovic, it’s stylish with the (rubber) band, yet full of excessive luxury around the wrist.

Audemars Piguet Royal Oak Concept “Companion” Tourbillon

In May, another highly distinctive Royal Oak made its debut when Messi was seen sporting the Royal Oak Concept “Companion” Tourbillon, a restricted release collaboration featuring artist Kaws. The piece highlights Kaws’ well-known “Companion” – a melancholic figure resembling a distorted Mickey Mouse – at the forefront of the design. Its skull-and-crossbones visage appears pressed against the sapphire crystal, giving the impression that it’s looking through the watch, while a tourbillon rotates from its torso. To ensure the artistic elements remain visible without interference, the watch replaces conventional hands with a periphery-based timekeeping system using moving, roller-controlled hour and minute discs — blending creativity seamlessly with high-end watchmaking.

Rolex Oyster Perpetual ref. 126000 in pink

Not all watches Messi has worn at games this year have come directly from the factory. Consider this Rolex Oyster Perpetual (model number 126000) featuring a pink dial — which was retired early in 2025 and is now highly sought after by collectors. In comparison to some of the more prominent pieces on this list, it’s a subtly elegant statement, yet still impressive – it references Inter Miami’s team colors and draws upon…
the present pink wristwatch trend
.

“Barbie” Rolex Daytona

Messi continued with the pink motif in July through what’s known as the “Barbie” Rolex Daytona — a more vibrant and eye-catching version of his candy-pink Oyster Perpetual. It was launched in 2024 during
the
Barbie
craze
and restricted to only 10 units (
Mark Wahlberg
is also available), this out-of-production model is exclusively for the most select of high-status clientele.

Made from 18-karat yellow gold, this piece amplifies the pink dial to maximum intensity, featuring an all-pink design: a sapphire-encrusted bezel, identical hour indices, a leather band, and a case decorated with diamonds.

Jacob & Co.’s FC Barcelona Epic-X Tourbillon

A longtime associate of Jacob & Co., Messi is well familiar with the brand’s extravagant, highly technical designs — he also owns a watch named after himself. In April, he attended a Jacob & Co. store to reveal the FC Barcelona Epic-X Tourbillon, celebrating his previous team’s 125th year. Only 125 units were made, showcasing an 18-karat pink gold casing and a transparent dial decorated with elements from the FC Barcelona emblem.

Tudor Black Bay Chrono” in “Flamingo Blue

In June, Messi opted for the stylish Tudor Black Bay Chrono in “Flamingo Blue” — an eye-catching, undeniably enjoyable high-end sports watch inspired by Miami’s relaxed seaside color scheme. The aquamarine face gives off an ocean-like vibe, complementing the timepiece’s athletic look: a 41mm stainless steel casing, black dials, a tachometric bezel, and chronograph buttons that add genuine tool-watch appeal.

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The piece was first published on the South China Morning Post (www.scmp.com), a top-tier news outlet covering developments in China and Asia.

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