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LFHCK a.k.a LiFeHaCK

JioStar Breaks Viewership Records in Record-Breaking IPL 2025 Opening Weekend

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In New Delhi [India], on March 28 (ANI), the 18th installment of the Indian Premier League (IPL) made history during its debut weekend with extraordinary viewer numbers across JioHotstar and the Star Sports Network. The combined viewing duration reached 4,956 crore minutes, setting fresh standards as the JioHotstar network provided an exceptional cricket spectacle through both television and online channels.

On JioHotstar, the online viewership for the initial trio of games witnessed a 40 percent increase compared to the previous season, driven largely by a substantial 54 percent rise in Connected TV (CTV) usage. The platform garnered an impressive 137 crore views along with a peak concurrent viewer count of 3.4 crore during these early fixtures of IPL 2025. Additionally, fans spent over 2,186 crore minutes watching content, underscoring JioHotstar’s ongoing success as they continue to redefine audience engagement metrics and capture the spirit of the country more vividly than ever before.

Additionally, according to BARC statistics, the inaugural weekend of TATA IPL 2025 made history on television by attracting more than 25.3 crores of viewers and accumulating an astounding 2,770 crore minutes of viewing time—a 22 percent increase from the prior year. The average Television Rating Points (TVRs) for the initial three games saw a significant rise of 39 percent when contrasted with the preceding season.

Sanjog Gupta, CEO at Sports, JioStar, stated, “The unprecedented viewer engagement witnessed during the inaugural weekend of TATA IPL 2025 on both digital and television channels underscores the event’s unparalleled appeal, greatly amplified by the extensive outreach provided through our platforms along with our dedication to fostering stronger fan bonds—thereby reshaping how sport is enjoyed in India. This campaign has amassed a staggering total watch time of 4,956 crore minutes so far, marking an incredible start for the season. Moving ahead as the competition progresses, we aim to persistently offer a comprehensive, user-friendly, and engaging IPL experience tailored specifically for each fan, ensuring they encounter exclusive highlights, captivating narratives, and fully immersive participation.”

Elaborating further about the unprecedented beginning to the season,
Kiran Mani
The CEO of Digital JioStar stated, “IPL 2025 is establishing a fresh standard for how India interacts with live sports and entertainment on an unprecedented level. The kickoff weekend demonstrated the impact of innovation in generating more immersive and engaging experiences, enabling fans to engage with the games as they’ve never done before. Concurrently, our collaborators are reaching some of the most involved viewers yet, fostering stronger and more significant relationships. As we keep broadening IPL’s audience base and introducing the sport to new spectators, we’re getting nearer to achieving our vision of illuminating a billion screens and marking this season as a pivotal chapter in Indian sports and entertainment history.” (ANI)

Provided by SyndiGate Media Inc.
Syndigate.info
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