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Drawn In by Deals? Here’s Where Your Holiday Budget Goes the Extra Mile in Europe

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According to a recent study, many UK travelers prioritize special deals and cost when they reserve their vacations.

The advertising platform Teads analyzed information gathered through various polls conducted among British vacationers and discovered that 80 percent of participants cited offers and costs presented in travel advertisements as the primary factor influencing their decision regarding destination choices.

The Teads Travel Compass report found that cost was similarly the primary factor for accommodation and flight choices for those surveyed, cited by 60 per cent and 54 per cent of respondents respectively.

Given that finances often play a crucial role in deciding vacation bookings, which European locations offer the most bang for your buck? Below are some of the top affordable destinations spread throughout the continent.

The Algarve region of Portugal is the top choice for cost-conscious travelers exploring Europe.

The United Kingdom Post Office’s yearly financial report for 2024 revealed that costs for meals, beverages, and various tourist-related items decreased in more than 60 percent of the locations examined when compared to the prior year.

Portugal’s

Algarve

remained the top-ranked among 15 European destinations surveyed, maintaining its fifth position despite a 1.2 percent decrease in prices.


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By doing this, it has surpassed Turkey and

Bulgaria

, where price increases have caused Marmaris and Sunny Beach to drop in the rankings.

Among all the locations examined, the Algarve offered the most affordable coffee at £0.88 (€1.05) and wine at £1.76 (€2.10).

Products such as sunscreen and bug spray were at the higher price range when compared to similar locations within the top five.

Stay away from purchasing sunscreen at Bulgaria’s Sunny Beach.


Bulgaria

Sunny Beach secured the seventh position. The prices for a beer, a bottle of Coca-Cola or Pepsi, and a bottle of water are all quite affordable.

An evening dinner for two including a three-course meal and a bottle of house wine comes to £39.31 (€46.90), ranking as the fourth most affordable option among the top 10 options.

Ensure you purchase sunscreen beforehand since buying it at the last moment could set you back £9.30 (€11.10), making it the second priciest item in the top 10 when you’re there.

Eating out comes at a price in Marmaris, Turkey.

In ninth position was Marmaris.

Turkey

Even with the depreciation of the Turkish lira, prices at local eateries and pubs have surged over twofold as proprietors attempt to cope with inflationary pressures.

An evening dinner for two including a three-course meal and a bottle of house wine comes to £48.89 (€58.30), which is the second most expensive option in the top 10 list.

Conversely, buying sunscreen, bug spray, and a bottle of water at the supermarket won’t strain your finances.

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