We planned to conclude this series with our final post. But then I recalled an essential point that needs addressing before moving on. The critical aspect is that without conducting research, your business has no promising future. Please forgive my previous phrasing as it was inadequate. It’s akin to a childless man whose legacy might fade since there are no descendants to continue his lineage. Similarly, lacking research closes doors to the future.
Research is about looking diligently for how to get better at what you are doing, how to improve on the result of yesterday and today so that your tomorrow can be guaranteed. If you consider cars made about 50 years ago, you will not want to move near them today. However, the same cars were the rave then. Imagine if you are a car dealership and you arrange the old model Mercedes Benz 230 SEL cars in your garage for sale.
Nobody will come in to take any look at what you are selling. So if that is your dealership and you don’t bother to find out the type of cars that people go for now and you still stick to your “obokun” Mercedes Benz as we used to call it then, you will soon be out of business.
After completing the process of creation over five days, God stepped back and handed humanity the mantle of discovery and further exploration. Recognizing our duty to expand upon his work, he encouraged us to keep progressing and exercising authority over his creations. Bearing this in mind responsibly, allow me to inform you that every problem we face in life can find resolution through diligent investigation. Should you encounter obstacles hindering your ability to lead within your professional sphere, embarking on a quest for answers will restore your rightful control. No obstacle in commerce lacks a remedy; it merely requires determined individuals willing to assume accountability and thoroughly pursue solutions until they surface.
Look at what the internet came to do. Communication used to be through wires in the case of the analog telephone. Cables had to be laid from continent to continent to carry man’s voice. Actually, at a time in Lagos we were going to Ikeja telephone exchange for international calls. The whole Nigeria had about 400,000 telephone lines then, talking about thirty – forty years ago.
Nowadays, Internet technology has rendered traditional wired connections obsolete, with high-quality voice calls conducted via smartphones from the convenience of one’s own home surpassing those routed through older telephone exchanges. In Nigeria, there are currently more than 200 times as many telephone lines compared to the analog era. Innovations have led to the development of advanced smartphones that rival laptops in capability. Ongoing research aims to eventually supersede these contemporary smartphones altogether.
Companies structured around laptops have made room for those centered on smartphone technology. Tomorrow, things will likely shift once more. It’s hard to grasp that merely focusing on your current business operations might leave you irrelevant in the market soon. The future holds greater importance than the present, and research acts as the bridge connecting them both.
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