In Lagos, Nigeria, similar to other major African cities such as Johannesburg, Cairo, and Nairobi, the drive to look affluent has escalated to alarming levels. Against a setting of fast-paced city growth and financial instability, social media has further amplified this expectation, giving the impression that achievement equals possession of luxury goods. Spacious vehicles seen on roads in areas like Lekki, Victoria Island, or Ikeja, along with eye-catching online updates create an environment where showcasing riches seems unavoidable. Recently, lavish gatherings and high-end fashion—essentially seeking external signs of prosperity—have turned into an all-consuming habit, trapping numerous people within cycles of borrowing money and emotional distress. Unfortunately, there’s irony at work: someone who lacks funds finds it challenging to maintain the illusion of being prosperous over time, whereas those genuinely wealthy might easily pretend not to be financially stable daily. However, this issue goes far beyond mere looks; it has evolved into an unnoticed crisis affecting both psychological and bodily health across various lives. Such demands to seem affluent, driven by wanting approval from society, have surpassed safe limits, frequently resulting in severe outcomes.
As Nigeria grapples with one of its worst inflation levels in recent history, the economy has created significant challenges for countless citizens trying to cover basic expenses. A weakened currency, rapidly increasing costs of essentials, and inconsistent government policies are pushing individuals toward tough decisions. For youth, underprivileged groups, and others struggling financially, sites like Instagram and X serve as spaces filled with comparisons, reinforcing the mistaken belief that riches come effortlessly. However, what many overlook is that the affluent way of living these individuals admire remains out of reach unless you’re born into substantial privilege. The result? An entire generation feeling compelled to spend beyond their capabilities, frequently accumulating debts or taking extreme risks just to uphold a misleading picture of prosperity. Worse still, the stress associated with projecting affluence sometimes leads to far more severe outcomes. Over time, cities including Lagos, Ilorin, and various regions across Nigeria have witnessed an increase in brutal acts like murder rituals, abductions, and other heinous offenses typically tied to the perilous pursuit of money—either real or perceived. Such unlawful actions are usually carried out by those left with few options, trapped within an economic framework that benefits solely those displaying obvious wealth regardless of how they obtain it. This troubling pattern closely connects with online celebration of opulence, where excessive displays of luxury commonly receive praise—and occasionally jealousy. The drive to showcase richness without genuine income has fostered conditions ripe for crime and immoral behavior. Particularly among younger demographics, there’s growing entanglement in this harmful situation, where showing off material possessions seems necessary to earn approval and digital recognition. The strain is overwhelming, and the effects could change someone’s life forever. With rising inflation, the urge to lead a fabricated existence grows stronger, prompting numerous individuals to resort to deceitful or aggressive methods merely to break free from intense monetary hardship.
People who deeply grasp the significance of money usually favor minimalism, choosing to concentrate on enduring growth instead of instant pleasure. This concept remains crucial for many individuals in Lagos and other Nigerian urban areas: adhering to budget constraints, emphasizing steady financial development, and resisting the urge to display wealth to gain acceptance can result in greater lasting satisfaction. True financial security isn’t achieved through ostentation but through wise monetary choices, strategic investments, and the capability to manage expenses effectively. Rather than aiming for an extravagant way of life that few can maintain, direct efforts towards constructing something durable. Look for chances to enhance understanding of personal finances, develop valuable abilities, and investigate eco-friendly entrepreneurial ventures. Think about allocating funds toward appreciating assets like property, shares, or additional income streams with future benefits. Creating a fulfilling existence involves recognizing worth outside tangible items. Aim for self-improvement, nurture connections, emphasize well-being, and discover joy in elements that genuinely contribute to contentment—family bonds, learning, memorable moments, and inner achievement.
To sum up, although Lagos and other Nigerian cities remain centers where false prosperity seems prevalent, we should change the conversation. It’s time to disrupt the pattern, reject the pressure to fit in, and start making deliberate, long-term decisions that pave the way for real achievement—true success rooted in a life with direction. Just then, we will escape the constraints of social norms and discover genuine contentment, avoiding the danger of losing everything chasing an artificial existence. The secret to handling this phase lies in cultivating a fulfilling personal life and focusing on what truly counts, rather than what others perceive. Best wishes!
Dr. Timi Olubiyi is a businessman and specialist in corporate administration.
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