Bowears, an esteemed Nigerian clothing label known for transforming luxury into something accessible, has introduced two significant initiatives: the BO Fashion Show and the debut of BO Magazine, both scheduled to take place in Abuja.
As stated by the organizers, this effort aims to showcase Africa’s best talent in fashion, innovation, and living styles, uniting leading designers, business professionals, financiers, journalists, and influential people from various fields.
The catwalk will showcase top-tier fashion labels spanning clothing, shoes, and accessories, whereas BO Magazine will launch as an upscale lifestyle magazine covering more than just fashion—also focusing on technology, real estate, travel, luxury goods, and various other aspects of living. It is anticipated that thousands of issues will be distributed through air carriers, executive lounges, hotels, and business headquarters, providing companies unmatched exposure.
Commenting on the importance of the event, Ogbuji Bright Obah, founder and managing director of Bowears, said: “The BO Fashion Show and BO Magazine transcend style. They serve as avenues to provide African artistry with an international platform, connect sectors, and demonstrate that our quality is present at all levels and across all discussions.”
The event’s theme, “The Rise of African Elegance: Beyond Threads,” aims to honor the development of African opulence, highlighting tradition, creativity, and community influence.
Event organizers claim that companies and financiers can gain from immediate access to consumers, trendsetters, and those who make choices, along with premium editorial material, long-term presence via BO Magazine, and chances for connection building.
The program is generously supported by Bo Classified Services Limited, KayHikersClubNigeria, TDKHomes, CeCeeHomes, Moore Rides, Moore Stitches, Decent Sugars, Reteina, Kemi Black Beauty Salon, Spicy Strings, Slimydoo Motors, and Relics Marketing.
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