Nollywood veteran actress Jaiyeola Kuti has voiced her discontent on Instagram regarding the prevailing promotional strategy within the sector, wherein filmmakers and performers resort to dance videos and social media stunts to publicize their movies.
In a sincere video shared on her profile, the actress spoke candidly to other film creators about what she described as an increasingly draining schedule.
I have come across many continuous discussions online about executive producers and producers who dance, as you might say, to promote their films.
Emotionally charged, Kuti shared insights into the significant sacrifices many filmmakers endure merely to present their work to viewers. He stated, “Certain executive producers even resort to selling off possessions to create a quality film… since producing an excellent movie does require substantial funds.”
The actress revealed that when she made her first film, she didn’t have to do much for it to be successful. “I made my money plus interest. You understand?” she said.
Nevertheless, the experience was significantly different when repeated the second time. By pooling resources with her companion, they managed to fund both the production and additional expenses for promotion. “We have to post this, post that… then we move on to radio and television,” she sighed.
Kuti challenged the expectation for producers to also be performers beyond their expertise. She pointed out, “Everybody cannot dance like Funke Akindele. God created everyone uniquely with individual talents. Each person has a role within the realm of arts.”
Due to her innate charm and dance abilities, she voiced worries about how these trends can create unattainable standards for others. “Should we begin focusing on dancing if that’s what makes things more appealing?” she asked sarcastically.
She went on to criticize the move from traditional acting roles to producing social media content as a means of making ends meet. “Some of us are transitioning from being genuine actors to crafting comedy sketches,” she stated. She also mentioned how expensive her productions have become.
Blacksmith
Was, which included more than 200 individuals, and it’s incredibly disheartening to pour so much effort into a project just to face pressure to become wildly popular rather than allowing the film to stand on its own merits.
“Ladies and gentlemen, we need your assistance,” she implored. “If someone is using the restroom right now, they might be doing something that allows others to make money. The next person will use the same restroom. Just because it has worked for some doesn’t guarantee it will work for you.”
She highlighted how the present circumstances might exhaust even the most dedicated artists. “Our aim is not to become weary of producing quality work,” she stated. “Therefore, we ask for encouragement to avoid overworking ourselves. Let’s strive to create something delightful for your enjoyment.”
Her remarks come right when her most recent endeavor,
Family Brouhaha,
Directed by will soon be premiering. She encouraged viewers to back Nollywood productions based on their substance rather than solely because of the buzz created by promotional activities.
Not everyone possesses Funke Akindele’s level of dance talent. She is an innate performer. However, rest assured, you’ll recognize a quality film when you see one.
In today’s world, where achieving widespread attention appears to be the ultimate prize, an honest message acts as a crucial reminder of the emotion, expense, and effort involved in filmmaking. Perhaps what she’s suggesting is that the quality of the work should stand on its own.
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